Ideas.
Innovations.
Impact.

Brunel: The Engineer Game Changer
Andy Paterson-Jones Andy Paterson-Jones

Brunel: The Engineer Game Changer

He built bridges, tunnels, ships - and belief. Brunel didn’t follow rules. He redrew them. Here’s why his legacy still matters.

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The Spielberg - Williams Alchemy
Andy Paterson-Jones Andy Paterson-Jones

The Spielberg - Williams Alchemy

Their collaboration redefined film music. Spielberg and Williams didn’t just score scenes - they sculpted emotion. Here's why their magic endures.

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Why Film, Every Time
Andy Paterson-Jones Andy Paterson-Jones

Why Film, Every Time

At Jeto, we champion cinematic filmmaking - not for style, but for impact. When belief matters, nothing cuts deeper than film.

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Speed Is a Superpower
Andy Paterson-Jones Andy Paterson-Jones

Speed Is a Superpower

In a world moving at 300kph, speed isn’t optional - it’s strategic. Here’s how Jeto helps founders accelerate smart.

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Hooked from the First Frame
Andy Paterson-Jones Andy Paterson-Jones

Hooked from the First Frame

Want to grip investors like Spielberg grips audiences? Here’s how cinematic hooks can turn your pitch into an emotional rollercoaster.

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Rewrite the Role
Andy Paterson-Jones Andy Paterson-Jones

Rewrite the Role

Ripley wasn’t written as a woman. Sigourney Weaver turned her into a legend - and a blueprint for visionary female founders.

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Command the Frame
Andy Paterson-Jones Andy Paterson-Jones

Command the Frame

What can female founders learn from Kathryn Bigelow’s Oscar-winning direction of The Hurt Locker? More than you might think.

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From Last Chance to Legacy
Andy Paterson-Jones Andy Paterson-Jones

From Last Chance to Legacy

One broken pitch meeting. One last chance. How we helped secure a deal that transformed Caribbean cricket and tourism forever.

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Investors Fund Momentum
Andy Paterson-Jones Andy Paterson-Jones

Investors Fund Momentum

Ambitious entrepreneurs use AI to move faster and smarter. Here’s how Jeto helps them impress investors and secure major funding.

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AI Mindset
Andy Paterson-Jones Andy Paterson-Jones

AI Mindset

Mindset is everything. In the age of AI, being early isn't just an advantage - it's the difference between winning and disappearing.

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Overcoming Rejection
Andy Paterson-Jones Andy Paterson-Jones

Overcoming Rejection

A guide for entrepreneurs to regroup, reassess and reignite their ambitions using storytelling, branding, AI and confident communication.

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Faster Funding
Andy Paterson-Jones Andy Paterson-Jones

Faster Funding

Discover how early adopters are using AI to outpace the competition, win investor trust, and raise capital faster.

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Embracing innovation
Andy Paterson-Jones Andy Paterson-Jones

Embracing innovation

A veteran creative embracing AI with curiosity, clarity, and calm — helping founders fast-track brand, story, and mindset for tomorrow.

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Creativity Has Value
Andy Paterson-Jones Andy Paterson-Jones

Creativity Has Value

Creative work can be transformative. But too often, creatives undervalue themselves. Here’s why we must talk about money upfront.

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Busting the AI Content Myth
Andy Paterson-Jones Andy Paterson-Jones

Busting the AI Content Myth

Think AI content hurts your SEO? Here’s the truth about Google, ChatGPT, and how to create content that actually ranks.

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Education Then and Now
Andy Paterson-Jones Andy Paterson-Jones

Education Then and Now

A look at how a digitally fluent 13-year-old today learns compared to his father raised in the analogue age.

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Give First
Andy Paterson-Jones Andy Paterson-Jones

Give First

How Jeto blends AI and gifting to fast-track client breakthroughs - using speed, strategy and reciprocity to unlock opportunity.

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