Busting the AI Content Myth

What Google Really Wants

There’s a persistent rumour going around: that Google penalises AI-generated content — especially content written using tools like ChatGPT.

Let’s bust that myth.

Google doesn’t punish AI content just because it’s AI-generated. What it penalises is low-quality, unhelpful, or derivative content — whether written by a human, an AI, or both. In fact, Google has stated clearly:

“It’s the quality of the content that matters, not how it was produced.”

So how do you make AI content work for you?

Pro Tips for Google-Friendly AI Content:

• Add your own insight, case studies or unique angles
• Match real search intent — answer real questions clearly
• Use headings, structure and helpful formatting
• Layer in emotion, specificity and real-world examples
• Don’t copy-paste — co-create

At Jeto, we use AI to accelerate thinking, not replace it. The key isn’t writing like a robot — it’s writing like a smarter, faster you.

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