AI Mindset

Why Only Early Adopters Will Win the AI Race

In 1962, Everett Rogers created the Adoption Curve - a brutal reality: most people only embrace new ideas when they have no choice. AI in 2025 is exposing this mindset gap. Listen carefully. Early adopters call AI “liberating” and “amazing”. Laggards mutter words like “scary” and “mysterious”.

Between Early Adopters and the cautious majority lies The Chasm - the graveyard of companies who waited too long. Entrepreneurs who stand left of The Chasm move first, learn fastest, and dominate. Investors are already backing those who act boldly - not those still “thinking it through”.

At Jeto, we don’t just use AI - we weaponise it. We sharpen strategy, supercharge storytelling, and make our clients’ visions feel inevitable. Many of our clients are in their 40s and 50s, navigating this era with urgency, not fear.

Hesitation is fatal. AI isn’t the threat - indecision is. The ones who seize the future early will own it. The ones who wait will be working for them.

Crossing The Chasm isn’t a choice anymore. It’s the only move that matters.

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