Command the Frame

What founders can learn from Kathryn Bigelow’s bold, cinematic approach

In 2010, Kathryn Bigelow became the first woman to win Best Director at the Oscars with The Hurt Locker - a low-budget, high-tension film set in the Iraq war. It wasn’t just the subject matter that stood out - it was how she told the story.

Bigelow directed with restraint, tension, and raw emotional precision. Her use of handheld cameras, real-time pacing, and extreme close-ups pulled audiences into the psychological pressure-cooker of Sergeant James (Jeremy Renner), a bomb disposal expert addicted to the chaos of war. Renner praised Bigelow’s immersive, actor-focused directing style, saying he “trusted her completely.” She gave him space to internalise the character, capturing performance over perfection.

At Jeto, we believe female founders can take a similar approach. You don’t need to shout to be heard. With the right creative team - including some of the UK’s top female cinematographers - we help entrepreneurs frame their leadership story with cinematic depth and emotional intelligence.

Like Bigelow, you can rewrite expectations. Direct the narrative. And win on your own terms.

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