Give First

AI, Reciprocity & the Speed of MVPs

At Jeto, we move fast - not just for the sake of speed, but to ignite momentum. Our goal is to get our clients to an MVP (Minimum Viable Product) in record time. Sometimes that starts with nothing more than a spark - a fragment of an idea. Our job is to pour creative petrol on it.

Take a recent example. A filmmaking coach asked me for feedback on his course. As a visual learner, I feel he relies too heavily on audio teaching. So I quickly mocked up a bespoke student welcome pack, using ChatGPT for visuals, Artlist for voiceover, and Premiere Pro to stitch it together. Within an hour, I had a polished MP4 - uploaded to Vimeo, shared via Slack, and accompanied by a voice note and links to relevant research on the subject of journaling.

I gave it freely - no invoice, no expectations.

But here’s the thing: when you understand The Law of Reciprocation, you know this approach can open doors. That 60-minute gift could lead to a luxury product design commission.

In the AI era, value moves fast - and generosity, when paired with precision, becomes a powerful strategy.

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