Embracing innovation

Creative Veteran. AI Native. Still Learning.

I’ve always been an early adopter — not out of novelty, but out of curiosity.

When something arrives that fundamentally changes how we create, think, and communicate, I pay attention.

In the late 1980s, I was one of the first professional graphic designers in London to adopt the Apple Mac. In the '90s, I helped build some of the first websites inside major creative agencies. At Scient — the Silicon Valley eBusiness consultancy — I was part of the first wave of digital business transformation.

Now, in my late 50s, I see another wave rising: artificial intelligence. Where many in my age group resist it, I lean in with curiosity and excitement. Tools like ChatGPT, Suno, and Midjourney aren’t threats — they’re creative accelerants. Game changers.

Through Jeto, I help ambitious founders become investment-ready — fast. I bring three decades of brand insight and a decade of filmmaking experience, interpreting film and brand through the eyes of an early adopter.

My role is to be a guide. A translator.

A calm voice in the chaos — helping people see how AI is not just changing tools, but transforming mindset, storytelling, and business itself.

If you want help understanding what’s coming — and how to ride the wave — I’m here for you.

Let’s put ideas into motion.

#JetoStudio #EarlyAdopter #CreativeLeadership #AIforBusiness #FutureReady #BrandAndStory #IdeasIntoMotion #FilmmakingWithAI #CreativeStrategy #MindsetMatters #CalmInTheChaos #DesignMeetsTech