David Bowie didn’t follow trends. He dissolved them, rebuilt them and made the rest of us catch up. Here's why.

Great founders build more than companies. Like Brunel and Utzon, they shape futures by standing firm when others waver.

When founders dare to dream big, they need stories that match. Jeto builds belief with every frame, slide, and sentence.

Christopher McQuarrie writes with clarity, stakes, and precision. Here’s why founders pitching for capital should pay close attention.

Top Gun Maverick is tight, thrilling and emotionally charged. Here’s why it’s a blueprint for founders and cinematic storytellers alike.

The Mission: Impossible films are pitch-perfect examples of narrative tension, clarity, and conviction. Founders can learn a lot.

Here are 5 classic mistakes entrepreneur make when pitching for investment, and how Jeto bridges the gap.

In 1984, Nike took a risk on a rookie. What followed wasn’t just a shoe - it was a cultural shift.

Steve Jobs didn’t just sell products - he sold possibility. His approach to design and storytelling rewired how we experience technology.

Investors aren’t just backing businesses. They’re backing belief. Position yourself as a game changer or risk blending into the background.

Bruce Lee wasn’t just a fighter. He was a thinker, a rule-breaker and a pioneer of movement, mindset and mastery.

Quentin Tarantino didn’t just make movies. He made cinema cool again. Here’s how he rewrote the rules and redefined impact.

History shows us that even the boldest thinkers underplay the true scale of technological revolutions. AI is no different.

Jony Ive didn’t just shape Apple’s products - he shaped how the world feels about technology. Here’s why he changed everything.

In 1964, Japan didn’t just launch a train - it launched a mindset. AI is now offering businesses a similar leap.

In When We Were Kings, Muhammad Ali wasn’t just fighting George Foreman - he was fighting for pride, politics and presence. This film made sure we saw that.

Einstein didn’t just change science - he changed how we think. His legacy? Vision, resistance and the power of one bold idea.

At Jeto, we combine film, brand and mindset to help game changers lead with clarity, speed and unforgettable presence.

A legal clerk with no law degree changed environmental law forever. Here’s why Erin Brockovich still packs a punch today.

Tiger didn’t just play golf - he reinvented it. Here's how he changed the game and reshaped what mental dominance looks like.