Creativity Has Value

Before the Mirror, Look at the Label

Creative work is a powerful catalyst for growth. A well-made film, a striking brand identity, a sharp visual — these can shape perception, drive investment, and spark real business momentum. But too often, creatives get drawn into the idea, the magic, the execution — before the value is agreed.

It’s like walking into a store, falling in love with a garment, trying it on… and only then asking what it costs.

At Jeto, we’ve learned that pricing clarity must come first. Not as a buzzkill — but as a respectful starting point. If you believe in your craft and you know it works, then talk about the numbers before the narrative. Not in a laboured or defensive way. Just with confidence and calm — like a shop with its prices clearly displayed.

Because when a creative idea works, the ROI can be extraordinary. But when money is left vague or delayed, the creative ends up compromising — overdelivering and under-earning.

So whether you’re a founder commissioning work or a creative offering it:
Check the tag before you try it on.

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