Kraken Technology

Supporting an ambitious founder's journey from record-breaking and world championship-winning powerboat racing to autonomous maritime technology.

My relationship with Kraken's Founder and CEO spans more than fifteen years, beginning during the rise of Vector Racing, one of the most successful teams in offshore powerboat racing. Working across branding, communications, sponsorship proposals, website design and team livery, I helped support the team's growth during a period that included championship victories, world records and high-profile commercial partnerships.

As the business evolved beyond motorsport and into advanced maritime technology, I continued to provide strategic creative support, helping shape the identity, communications and presentation of an increasingly ambitious venture. What began as a consultancy relationship developed into a long-term collaboration built on trust, shared standards and a commitment to excellence.

    • Developed brand identities and visual communications

    • Created websites, presentations and sponsorship materials

    • Supported commercial and stakeholder engagement

    • Established clear and consistent brand standards

    • Helped articulate complex ideas with clarity

    • Supported product launches and major announcements

    • Developed photography, film and digital content

    • Strengthened engagement with customers and partners

    • Fifteen-year relationship with the founder

    • Supported multiple ventures and growth phases

    • Contributed across branding, storytelling and communications

    • Helped establish a distinctive and credible public profile

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Challenge

Moving from world championship-winning motorsport into advanced maritime technology required a significant shift in perception. The challenge was communicating a bold vision with clarity and credibility while establishing trust among customers, partners, investors and industry stakeholders.

Solution

Over a period spanning more than fifteen years, I provided strategic creative support across branding, communications, digital experiences, presentations and storytelling. Working closely with the Founder and leadership team, I helped translate ambitious ideas into clear and compelling communications capable of supporting long-term growth.

Result

The business evolved from a specialist engineering venture into a recognised force within the maritime technology sector. As capabilities expanded, communications matured to reflect the increasing scale, ambition and sophistication of the organisation.

Impact

Today the company is recognised for combining engineering expertise, innovation and operational thinking in the development of next-generation maritime technologies. The long-term relationship demonstrates the value of trusted creative partnership in helping ambitious founders communicate complex ideas, build credibility and support sustained growth.