Maddox Gallery
Contemporary art gallery specialising in modern and post-war art, with locations in London and internationally. Established to challenge convention within the art world, the gallery combines commercial ambition with a fresh and accessible approach to collecting.
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Founded in 2015
Built from a newly acquired London property
Developed into a recognised contemporary gallery brand
Supported through launch and first five years of growth
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London flagship gallery
International expansion
Regular exhibitions and events
Strong physical and digital presence
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Contemporary, modern and post-war art specialists
Exhibitions featuring established and emerging artists
International network of private collectors
Accessible approach to collecting and investment
Challenge
Create a distinctive new gallery brand capable of competing with established players while attracting a new generation of collectors. The ambition was to combine luxury and prestige with energy, accessibility and a disruptive edge.
Solution
Working from the acquisition of the original London premises through launch and a further four years of growth, I helped shape the brand identity, filmmaking, social media presence, catalogues, brochures and exhibition graphics. Every touchpoint was designed to build awareness, credibility and commercial momentum.
Result
A confident and contemporary gallery brand with a strong visual identity, high-profile launch events and an engaging social media presence. The gallery quickly established itself as a provocative, recognisable name within the contemporary art market.
Impact
Maddox Gallery successfully differentiated itself within a competitive sector, attracting artists, collectors and media attention through a combination of strategic branding, compelling storytelling and consistent execution.