Maddox Gallery

Building a distinctive gallery brand in a highly competitive market.

Commissioned by the founders of Maddox Gallery, I helped shape the brand from the acquisition of its original London premises through launch and a further four years of growth. Working across branding, filmmaking, social media, catalogues, brochures and exhibition graphics, I helped create a confident and contemporary gallery brand capable of attracting artists, collectors and media attention.

Every touchpoint was designed to build awareness, credibility and commercial momentum, supporting the gallery's ambition to challenge convention and establish a distinctive and disruptive presence within the contemporary art market.

- Developed the original brand identity
- Established the visual and verbal direction
- Created a platform for future growth
- Supported the launch of a new venture
- Produced films, social content and campaigns
- Designed catalogues, brochures and exhibition graphics
- Built awareness among artists and collectors
- Strengthened the gallery's public profile
- Worked closely with the founders
- Supported the business through four years of growth
- Contributed across branding, design and communications
- Helped build credibility and commercial momentum

Challenge

Create a distinctive new gallery brand capable of competing with established players while attracting a new generation of collectors. The ambition was to combine luxury and prestige with energy, accessibility and a disruptive edge.

Solution

Working from the acquisition of the original London premises through launch and a further four years of growth, I helped shape the brand identity, filmmaking, social media presence, catalogues, brochures and exhibition graphics. Every touchpoint was designed to build awareness, credibility and commercial momentum.

Result

A confident and contemporary gallery brand with a strong visual identity, high-profile launch events and an engaging social media presence. The gallery quickly established itself as a provocative, recognisable name within the contemporary art market.

Impact

Maddox Gallery successfully differentiated itself within a competitive sector, attracting artists, collectors and media attention through a combination of strategic branding, compelling storytelling and consistent execution.