Why Even the AI Optimists Might Be Wrong

Morgan Housel shares how we may be underestimating AI - not in fear, but in potential.

In a recent episode of The Diary of a CEO, author and finance thinker Morgan Housel offered a powerful reflection:

Every major technology - cars, planes, computers - was underestimated, even by its most enthusiastic supporters. The Wright brothers saw flight as a military tool. They never imagined international air travel, or the Airbus A380. Optimists in the 1920s never foresaw cars reshaping cities or economies.

And now, it's AI’s turn.

Even the visionaries - Altman, Musk, Teal - may be underplaying its real impact. Because revolutions don’t just come from invention. They come from reinvention - what others go on to do with the invention.

AI won’t just write code or compose songs. It will reshape how we earn, save, communicate, learn, and lead.

At Jeto, we’re already seeing it: ideas that once took months now take days. Strategies once reserved for agencies now sit in the hands of bold founders. AI won’t just speed things up - it will multiply what's possible.

And chances are - we’re still underestimating it.

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