To dare greatly, you need allies

Manifesting an entrepreneurial vision requires courage, resilience and allies. Jeto is being built with the help of a versatile support team who are stepping into the arena with Andy. A bold brand of believers who fight, support and build together.

  • Nick Paterson-Jones

    Chief among Jeto’s allies is Andy’s older brother, Nick.

    The siblings have worked in parallel for over 30 years, first joining forces in the early 1990s to win Puma, Virgin and Extreme as clients during a tough economic climate.

    Jeto are currently making films LDN v NYC - a bold initiative to support grassroots boxing in the UK and the States.

    What you get with Nick is fight - relentless drive, fearless originality and decades of creative firepower.

  • Jerry Henman

    Jerry Henman is an accomplished storyteller. He is a versatile film director, and scriptwriter. He cut his teeth in London at the BBC before honing his craft on independent productions in Los Angeles.

    Jerry has collaborated with Andy for over a decade, creating both long-form documentaries and short-form content across fine art, investment and sports projects.

    What you get with Jerry is depth - cinematic instinct, narrative precision and a rare ability to translate complex ideas into emotionally compelling stories.