Different languages

Why Investors Don’t Think Like You - and How to Bridge the Gap

In Pitch Anything, author and pitching expert Oren Klaff explains the disconnect between entrepreneur and investor: they're not speaking the same language - because they're not thinking the same way.

Founders tend to pitch from the High Neocortex - the seat of imagination, strategy, and possibility. It’s where vision lives. The “What if?” mindset.

But investors evaluate from the Croc Brain - primal, binary and risk-averse. Tuned for survival, not speculation. Not wanting complexity but clarity.

That’s where Jeto comes in.

Think of us as your translation tool - bridging visionary thinking with instinctive decision-making. We transform abstract ideas into bold brands, cinematic stories, and focused messaging that resonate immediately.

We help you circumnavigate the head and speak directly to the heart.

Because belief isn’t built in spreadsheets - it’s built in seconds, through emotion, clarity, and connection.

Ready to translate your vision into something investors feel?

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